A hot potato: Electronic Arts is an organization that arguably only misses out on the title of "most-hated game company in the world" because Ubisoft exists. As it turns out, EA loves generative AI. CEO Andrew Wilson has been praising the technology, claiming it is set to make EA 30% more efficient while boosting monetization by 20% over the next five years. It also sounds like it will cost more game developers their jobs.
Facepalm: A good social media account manager can improve their employer's public image through thoughtful interaction with customers. But there's a vital distinction between giving an intelligent response to a genuine complaint and calling someone a "milkshake brain." Unfortunately for EA, its Need for Speed account chose to throw said insult at a fan, prompting an apology from the company.