chrome privacy cookies privacy sandbox

Clicking "reject cookies" might not actually do anything

Google, Microsoft, and Meta largely ignore cookie opt-outs, independent audit says
Bottom line: Those annoying cookie-consent banners that have flooded the internet over the past several years are supposed to give users the option to block most tracking cookies from advertisers. However, a recent California audit claims that the largest ad tech companies usually send cookies anyway, having decided that simply paying potential billions in fines is more profitable.
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